Let’s Ride Expo 2026 is Wisconsin’s premier celebration of the powersports lifestyle. Held at the Sunnyview Expo Center, this annual event brings together riders, enthusiasts, manufacturers, and industry experts for a high-energy weekend dedicated to all things off-road.

Explore the latest ATVs, UTVs, snowmobiles, off-road motorcycles, and 4WD trucks, connect with top vendors, meet sponsors, and discover new products and innovations. Whether you're a seasoned rider or just getting started, Let’s Ride Expo offers activities, demonstrations, and experiences for every level of enthusiast.

Join us in 2026 for an unforgettable event built for the powersports community—where adventure begins, and the trail never ends.